Prompt
Your team sees strong trial activity during week one, but very few users come back in week two. What metric view do you build first, and what would you recommend?
Answer shape
- Name the decision: onboarding, activation, acquisition quality, pricing, or product promise.
- Cut cohorts by source, role, team size, first successful action, and time to first value.
- Separate wrong-fit demand from product friction before you recommend a fix.
- End with one action, one risk, and the metric that would change your mind.
Need worked answers?
The Product Analytics packet includes case prompts, follow-up challenges, and scoring rubrics for this exact answer style.