Prompt
Checkout conversion dropped 12 percent this week. Sales says enterprise looks fine. Growth says paid social looks weak. What do you inspect first?
Answer shape
- Confirm the metric definition, denominator, attribution window, and data freshness.
- Plot timing by hour or day against releases, outages, traffic mix, and campaign changes.
- Split by source, device, region, product tier, account size, and returning versus new users.
- Recommend the smallest reversible fix once the mechanism is credible.
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The packet includes metrics, experiments, causal reads, and recommendation drills for senior product analytics loops.